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Meet Our Trend Expert

SAWWAD  #Sawwad The Journey   Meet Our Trend Expert

Meet Our Trend Expert


So excited to announce our newest member of the Sawwad family, Zaina Nasser, aka Z !!! She’ll be joining us as our in-house trend expert, keeping her finger on the pulse of the latest fashion & cultural trends through a unique & holistic lens. 

Zaina comes with a strong background in the advertising industry, starting her journey with Saatchi & Saatchi in Canada. In 2011, she moved to the UAE and joined TBWA managing brands such as Royal Opera House Muscat, Dubai Shopping Festival, Dubai Summer Surprises, and twofour54.

Her work focused on inspiring the youth and planting the seed for unique content creation in the region. Her most recent project was with Apple as a trend and local market expert, advising on content and local communication strategy. 

“Follow your bliss and the universe will open doors for you where there were only walls” 

Joseph Campbell

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