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My first TV interview !!!

Sawwad Fashion founder sits with Nabila

I have to admit, seeing yourself on TV for the first time is a little weird …but wonderfully exciting at the same time!


I chatted with Nabila on her show “You & Nabila” on winter fashion trends, Fashion Forward and my continuous love affair with faux fur (highlighting the faux factor of course).


Although I’m originally Egyptian, talking about fashion in Arabic is still a very rare opportunity for me, so I decided to go all out and have fun with it all. Hope you enjoy it as much as I did.


Lots of Love

Salma Awwad interview on "You & Nabila"

“10 minutes with Salma Awwad” by

I was lucky enough to have been interviewed by the talented editor of, Dyana Farhat, at the Baume et Mercier collaboration with Fashion Forward.


We chatted about the inspiration behind my photoshoot, the iconic watch brand, the Dubai designers involved and what is lacking in Dubai’s fashion scene as a whole.


Find the entire interview and gallery on