Dubai, UAE +971 50 250 4456 info@sawwad.com

sawwad

from the darkest moments shines your brightest light

Free Delivery

Door to door delivery accross the GCC, for no extra cost & no minimum spend

100% Local

Globally trained, but now fully based at the heart of Dubai's young talent pool

Cutting Edge

From fashion design & styling to web design, we push the boundries of technology & innovation

Authentic Experience

Spearheaded by the founder and driven by passion, your project is our No 1 priority

sawwad the meaning

 

Sawwad comes from the Arabic word “Darkness”, which is used to describe the long desert nights and the depth of a women’s seductive gaze.

 

The word Sawwad expresses mystery and power, which is exactly what we portray through our designs and approach to styling. But in this particular case, the root of coining the company’s label comes from the designer’s full name: Salma Awwad

The Designer

With over ten years of experience in the luxury market, founder SALMA AWWAD has worked for some of the world’s biggest fashion houses, including Ralph Lauren, Giorgio Armani, Alexander Wang and Narciso Rodriguez. A graduate of Concordia University and New York’s Parsons New School for Design, she has styled for leading publications including Harper’s Bazaar, Condé Nast Traveller, Architectural Digest, Hello! and Stylist. An accomplished fashion and lifestyle editor, she has undertaken roles at Lancôme in L’Oreal, Jean Paul Gaultier and Issey Miyake.

The Company

Sawwad Fashion FZE is a FASHION DESIGN  and FASHION STYLING  company.  It specialises in the creation, manufacturing and retailing  of high-end structured women’s jackets,  and street style  statement  T-shirts. Targeted towards confident, independent and career driven women,  all  products  are 100% made locally in the UAE.  Sawwad also  works with  leading media  brands and fashion institutions on  styling, cutting edge editorials and web design.

The Journey

We all have dreams & passions. But quitting the comfort zone of a 9 – 5 environment to pursue them is no easy journey. Now we invite you to be part of our journey as we awaken imagination & redefine the perception of what it takes to be in the fashion industry. Working only with partners we admire & projects we believe in, the experience we share promises to be uncensored & authentic. Follow us on SAWWAD.FASHION for a unique insight into an empire being built from scratch & everything it entails. Dare to dream? Here at Sawwad we follow a different school of thought – Ignite into a universe of inspired action.

sawwad.fashion

  • What were your childhood influences that shaped your kooky side today?! 👻👻👻 Mine seems to be very well developed 🤪😌 #owningit
  • Now that the sample design is finalized 👜 ✨... time to go leather shoppping 😍😍😍 choosing from all the colors of the rainbow is so much freakin fun!!! 🌈 Really really can’t wait to share this purse with you ❤️🙏
  • So this Eid I decided to make my own outfit ... and go bold red!!! 😍 #eidmubarak  to all my wonderful friends 🙏❤️ . .

#sawwad #fashion #eidoutfit #love #reddress #uae #lacedress #eidcollection #dubai #fashiondesign #dxb #creativeminds #happyeid
  • First Social Media Masterclass in the Middle East! We’re Collaborating with FAD @dubaifashioninstitute for a 5 day evening course in mastering the art of a  perfect shot, video editing & profile strategies. Find all the details online www.faddubai.com 💥💥💥 The course will be lead by @zainanasser and I 🤩 Hope to see you all there !!!
.
❤️❤️❤️ #sawwad #fashion #socialmedia #masterclass #dxb #bloggerlife #faddubai #uae #6daysleft #5why #influencerstrategy
  • I’ve been waiting for a good reason to get back on social media after such a long hiatus... I would say this would be it!!! 😍😍😍 The first social Media Course in the Middle East! I’m collaborating with the wonderful FAD @dubaifashioninstitute for a 5 Day Masterclass ❤️📸 Let the fun games begin .
.

#sawwad #fad #fashioncollaboration #first #middleeast #socialmediacourse #love #fashion #entrepreneur #mydubai #instafashion #vintage #dxb #fashionblogger #dubai #masterclass #uaebloggers #masterclass
  • New year, New vibes 🙌💕😎I have a strong feeling that 2018 will be a great year for all of us 🙏❤️🎁 Wishing you all an amazing year filled with bliss, love and awesome adventures 🎉😃 .
.
#sawwad #fashion #mood #2018vibes #newyear #resolutions #positivevibes #newadventures #fun #uae #lamerdubai #picoftheday #instagood #mydubai #graffiti #art #newyearnewstart #❤️
  • All ready for Christmas Eve celebrations ✨🎄✨ Wishing you all the Happiest Holiday Season everrr!!! 🙏💕 #mood #ringobsession @avenuechic 💍💍
  • So cool to see my name make a second appearance on the fitness first schedule 😍😍🙏 And a new one yet to come in on Jan 2018 🎉 Respect to all the GX Instructors out there ... this is not easy work 🙌 @fitnessfirstme The Lakes
  • All white everything ✨🎉💖 #secretwhiteparty #mrwhitedubai #dubaiopera #loveher

Follow US

sawwad.fashion

  • What were your childhood influences that shaped your kooky side today?! 👻👻👻 Mine seems to be very well developed 🤪😌 #owningit
  • Now that the sample design is finalized 👜 ✨... time to go leather shoppping 😍😍😍 choosing from all the colors of the rainbow is so much freakin fun!!! 🌈 Really really can’t wait to share this purse with you ❤️🙏
  • So this Eid I decided to make my own outfit ... and go bold red!!! 😍 #eidmubarak  to all my wonderful friends 🙏❤️ . .

#sawwad #fashion #eidoutfit #love #reddress #uae #lacedress #eidcollection #dubai #fashiondesign #dxb #creativeminds #happyeid
  • First Social Media Masterclass in the Middle East! We’re Collaborating with FAD @dubaifashioninstitute for a 5 day evening course in mastering the art of a  perfect shot, video editing & profile strategies. Find all the details online www.faddubai.com 💥💥💥 The course will be lead by @zainanasser and I 🤩 Hope to see you all there !!!
.
❤️❤️❤️ #sawwad #fashion #socialmedia #masterclass #dxb #bloggerlife #faddubai #uae #6daysleft #5why #influencerstrategy
  • I’ve been waiting for a good reason to get back on social media after such a long hiatus... I would say this would be it!!! 😍😍😍 The first social Media Course in the Middle East! I’m collaborating with the wonderful FAD @dubaifashioninstitute for a 5 Day Masterclass ❤️📸 Let the fun games begin .
.

#sawwad #fad #fashioncollaboration #first #middleeast #socialmediacourse #love #fashion #entrepreneur #mydubai #instafashion #vintage #dxb #fashionblogger #dubai #masterclass #uaebloggers #masterclass
  • New year, New vibes 🙌💕😎I have a strong feeling that 2018 will be a great year for all of us 🙏❤️🎁 Wishing you all an amazing year filled with bliss, love and awesome adventures 🎉😃 .
.
#sawwad #fashion #mood #2018vibes #newyear #resolutions #positivevibes #newadventures #fun #uae #lamerdubai #picoftheday #instagood #mydubai #graffiti #art #newyearnewstart #❤️
  • All ready for Christmas Eve celebrations ✨🎄✨ Wishing you all the Happiest Holiday Season everrr!!! 🙏💕 #mood #ringobsession @avenuechic 💍💍
  • So cool to see my name make a second appearance on the fitness first schedule 😍😍🙏 And a new one yet to come in on Jan 2018 🎉 Respect to all the GX Instructors out there ... this is not easy work 🙌 @fitnessfirstme The Lakes
  • All white everything ✨🎉💖 #secretwhiteparty #mrwhitedubai #dubaiopera #loveher

Follow US