Dubai, UAE +(971) 44 55 25 906 info@sawwad.com

sawwad

from the darkest moments shines your brightest light

Free Delivery

Door to door delivery accross the GCC, for no extra cost & no minimum spend

100% Local

Globally trained, but now fully based at the heart of Dubai's young talent pool

Cutting Edge

From fashion design & styling to web design, we push the boundries of technology & innovation

Authentic Experience

Spearheaded by the founder and driven by passion, your project is our No 1 priority

sawwad the meaning

 

Sawwad comes from the Arabic word “Darkness”, which is used to describe the long desert nights and the depth of a women’s seductive gaze.

 

The word Sawwad expresses mystery and power, which is exactly what we portray through our designs and approach to styling. But in this particular case, the root of coining the company’s label comes from the designer’s full name: Salma Awwad

The Designer

With over ten years of experience in the luxury market, founder SALMA AWWAD has worked for some of the world’s biggest fashion houses, including Ralph Lauren, Giorgio Armani, Alexander Wang and Narciso Rodriguez. A graduate of Concordia University and New York’s Parsons New School for Design, she has styled for leading publications including Harper’s Bazaar, Condé Nast Traveller, Architectural Digest, Hello! and Stylist. An accomplished fashion and lifestyle editor, she has undertaken roles at Lancôme in L’Oreal, Jean Paul Gaultier and Issey Miyake.

The Company

Sawwad Fashion FZE is a FASHION DESIGN  and FASHION STYLING  company.  It specialises in the creation, manufacturing and retailing  of high-end structured women’s jackets,  and street style  statement  T-shirts. Targeted towards confident, independent and career driven women,  all  products  are 100% made locally in the UAE.  Sawwad also  works with  leading media  brands and fashion institutions on  styling, cutting edge editorials and web design.

The Journey

We all have dreams & passions. But quitting the comfort zone of a 9 – 5 environment to pursue them is no easy journey. Now we invite you to be part of our journey as we awaken imagination & redefine the perception of what it takes to be in the fashion industry. Working only with partners we admire & projects we believe in, the experience we share promises to be uncensored & authentic. Follow us on SAWWAD.FASHION for a unique insight into an empire being built from scratch & everything it entails. Dare to dream? Here at Sawwad we follow a different school of thought – Ignite into a universe of inspired action.

sawwad.fashion

  • So cool to see my name make a second appearance on the fitness first schedule 😍😍🙏 And a new one yet to come in on Jan 2018 🎉 Respect to all the GX Instructors out there ... this is not easy work 🙌 @fitnessfirstme The Lakes
  • All white everything ✨🎉💖 #secretwhiteparty #mrwhitedubai #dubaiopera #loveher
  • New blog post is out!!! 🤩 “Body By Design: breaking the boundaries of fashion.” 🙌 Let me know what you think of this different perspective on fashion ... would love to hear your thoughts ❤️❤️❤️ sawwad.com/blog/
  • I knew it!!! 🖤🖤🖤 Can I get a heck yeah !? 🙌 I knew there was a reason I was obsessed with wearing black 😊🔝 .
#sawwad #fashion #allblackeverything #fashiondesigner #blackobsession #mydubai #quoteoftheday #love #neimanmarcus #fashionphilosophy #dxb #entrepreneur #dubaistartup #fashionquotes #prettyinblack #dubaifashion #seduction #style #sawwadmeaning #uae #shopping
  • Best way to start the week ✂️🤓✨ Back in the workshop and adding the final touches ❤️ So excited to see it all come together 🙌🙌 .
  • Gearing up for the @dubaifitnesschallenge in my own unique way 🙌🙌 Belly Dancing away 30 minutes a day is how I choose to do it!! 💃💃💃 Only one day left to go 🚀 Join me at Fitness First The Lakes every Tuesday 10:30 and we can shimmy our way through a month of fitness 🎶✨ .

#challengeaccepted #dubai30x30 #emirates #picoftheday #sawwad #fashion #bodybydesign #fun #fit #arabian #dance #motivation #fitnessfirst #dxb #exercise #mydubai #groupexercise #bellydancing #fitness #instagood #artistic #instamood #dubai #weightloss #workout #inspiration #30x30
  • Thank you so much for the amazing turnout yesterday!!! 😍😍😍 An awesome way to kick off the belly dancing journey ✨🎶... Can’t wait for class number 2 next Tuesday at 10:30 🙌🙌❤️ .
Video courtesy of the beautiful @lidijaskitchen 🙏
#sawwad #fashion #bodybydesign #mydubai #fitnessjourney #love #bellydancing #fun #dxb #instamood #shimmying #pretty #fitnessfirst #dubai #workout #motivation #dubaifitness #dance  #goodvibes #lovethem #picoftheday #instagood #dubai30x30 #fit #challengeaccepted
  • And here’s another twist!!!! .. like literally 😍 Starting next Tuesday I’ll be adding belly dancing classes to my Fitness Instructor repertoire ❤️🎶❤️Time to shake and shimmy as we have fun with this whole business of getting fit!!! ✨The classes will be every Tuesday at Fitness First The Lakes, 10:30am.. Free for members & non members!! Would absolutely love to see you there 😘🙌 .
.
#sawwad #fashion #bodybydesign #fun #bellydancing #fitness #love #egyptian #dance #backtotheroots #instagood #fitnessfirst #dxb #picoftheday #beautiful #folklore #arabic #seduction #art #mydubai #tabla #music #uae #me #myjourney #fit #dubai #instamood
  • Evidence of why I've been MIA!! Celebration overdose of my bday 🎉 + new home move 💕+ a whole bunch of new opportunities and much needed foolishness 🙈

#sawwad #fashion #birthdayfun #lovethem #totaldisaster #dxb #picoftheday #friendsforever #misslilys #postdinner #fiasco #caughtoncamera #fun #mydubai #instamood #awesome #birthday #memories #goodtimes #dubai #nightout #virgo #love #backinaction

Follow US

sawwad.fashion

  • So cool to see my name make a second appearance on the fitness first schedule 😍😍🙏 And a new one yet to come in on Jan 2018 🎉 Respect to all the GX Instructors out there ... this is not easy work 🙌 @fitnessfirstme The Lakes
  • All white everything ✨🎉💖 #secretwhiteparty #mrwhitedubai #dubaiopera #loveher
  • New blog post is out!!! 🤩 “Body By Design: breaking the boundaries of fashion.” 🙌 Let me know what you think of this different perspective on fashion ... would love to hear your thoughts ❤️❤️❤️ sawwad.com/blog/
  • I knew it!!! 🖤🖤🖤 Can I get a heck yeah !? 🙌 I knew there was a reason I was obsessed with wearing black 😊🔝 .
#sawwad #fashion #allblackeverything #fashiondesigner #blackobsession #mydubai #quoteoftheday #love #neimanmarcus #fashionphilosophy #dxb #entrepreneur #dubaistartup #fashionquotes #prettyinblack #dubaifashion #seduction #style #sawwadmeaning #uae #shopping
  • Best way to start the week ✂️🤓✨ Back in the workshop and adding the final touches ❤️ So excited to see it all come together 🙌🙌 .
  • Gearing up for the @dubaifitnesschallenge in my own unique way 🙌🙌 Belly Dancing away 30 minutes a day is how I choose to do it!! 💃💃💃 Only one day left to go 🚀 Join me at Fitness First The Lakes every Tuesday 10:30 and we can shimmy our way through a month of fitness 🎶✨ .

#challengeaccepted #dubai30x30 #emirates #picoftheday #sawwad #fashion #bodybydesign #fun #fit #arabian #dance #motivation #fitnessfirst #dxb #exercise #mydubai #groupexercise #bellydancing #fitness #instagood #artistic #instamood #dubai #weightloss #workout #inspiration #30x30
  • Thank you so much for the amazing turnout yesterday!!! 😍😍😍 An awesome way to kick off the belly dancing journey ✨🎶... Can’t wait for class number 2 next Tuesday at 10:30 🙌🙌❤️ .
Video courtesy of the beautiful @lidijaskitchen 🙏
#sawwad #fashion #bodybydesign #mydubai #fitnessjourney #love #bellydancing #fun #dxb #instamood #shimmying #pretty #fitnessfirst #dubai #workout #motivation #dubaifitness #dance  #goodvibes #lovethem #picoftheday #instagood #dubai30x30 #fit #challengeaccepted
  • And here’s another twist!!!! .. like literally 😍 Starting next Tuesday I’ll be adding belly dancing classes to my Fitness Instructor repertoire ❤️🎶❤️Time to shake and shimmy as we have fun with this whole business of getting fit!!! ✨The classes will be every Tuesday at Fitness First The Lakes, 10:30am.. Free for members & non members!! Would absolutely love to see you there 😘🙌 .
.
#sawwad #fashion #bodybydesign #fun #bellydancing #fitness #love #egyptian #dance #backtotheroots #instagood #fitnessfirst #dxb #picoftheday #beautiful #folklore #arabic #seduction #art #mydubai #tabla #music #uae #me #myjourney #fit #dubai #instamood
  • Evidence of why I've been MIA!! Celebration overdose of my bday 🎉 + new home move 💕+ a whole bunch of new opportunities and much needed foolishness 🙈

#sawwad #fashion #birthdayfun #lovethem #totaldisaster #dxb #picoftheday #friendsforever #misslilys #postdinner #fiasco #caughtoncamera #fun #mydubai #instamood #awesome #birthday #memories #goodtimes #dubai #nightout #virgo #love #backinaction

Follow US