Dubai, UAE +971 50 250 4456


from the darkest moments shines your brightest light

Free Delivery

Door to door delivery accross the GCC, for no extra cost & no minimum spend

100% Local

Globally trained, but now fully based at the heart of Dubai's young talent pool

Cutting Edge

From fashion design & styling to web design, we push the boundries of technology & innovation

Authentic Experience

Spearheaded by the founder and driven by passion, your project is our No 1 priority

sawwad the meaning


Sawwad comes from the Arabic word “Darkness”, which is used to describe the long desert nights and the depth of a women’s seductive gaze.


The word Sawwad expresses mystery and power, which is exactly what we portray through our designs and approach to styling. But in this particular case, the root of coining the company’s label comes from the designer’s full name: Salma Awwad

The Designer

With over ten years of experience in the luxury market, founder SALMA AWWAD has worked for some of the world’s biggest fashion houses, including Ralph Lauren, Giorgio Armani, Alexander Wang and Narciso Rodriguez. A graduate of Concordia University and New York’s Parsons New School for Design, she has styled for leading publications including Harper’s Bazaar, Condé Nast Traveller, Architectural Digest, Hello! and Stylist. An accomplished fashion and lifestyle editor, she has undertaken roles at Lancôme in L’Oreal, Jean Paul Gaultier and Issey Miyake.

The Company

Sawwad Fashion FZE is a FASHION DESIGN  and FASHION STYLING  company.  It specialises in the creation, manufacturing and retailing  of high-end structured women’s jackets,  and street style  statement  T-shirts. Targeted towards confident, independent and career driven women,  all  products  are 100% made locally in the UAE.  Sawwad also  works with  leading media  brands and fashion institutions on  styling, cutting edge editorials and web design.

The Journey

We all have dreams & passions. But quitting the comfort zone of a 9 – 5 environment to pursue them is no easy journey. Now we invite you to be part of our journey as we awaken imagination & redefine the perception of what it takes to be in the fashion industry. Working only with partners we admire & projects we believe in, the experience we share promises to be uncensored & authentic. Follow us on SAWWAD.FASHION for a unique insight into an empire being built from scratch & everything it entails. Dare to dream? Here at Sawwad we follow a different school of thought – Ignite into a universe of inspired action.

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